Hi, I'm Jess.
I'm an equine journalist from New Zealand, specializing in thought leadership for small and medium-sized businesses.
Working with me you can benefit from years of international horse industry experience without having to maintain a full-time content creator on your team.
That means you can allocate your resources to other aspects of your business while still ensuring a consistent and impactful presence in the equestrian market.
My work has been published in a range of international publications, including The Chronicle of the Horse, Untacked, Horse Illustrated, Horses and People, APHA Chrome, New Zealand Horse and Pony, The Equestrian Hub, Trailrider, OSIA and Horse Science.
I am passionate about travel, health (animal and human), equitation science & conservation and much of my work reflects these themes.
Have a look at my portfolio to see some of my past projects.
The horse industry is a multi-billion dollar global enterprise. But it is currently faced with particular challenges.
With welfare in the spotlight in a way that it hasn’t been for a long time and public perceptions around ethics, traditional training practices and horse management all under scrutiny - the role of good messaging is vital right now.
Scientific research supports the call for urgent fundamental changes in the industry, and how sports organizations, federations, breeders and athletes respond to this movement could have a lasting impact.
One of the best ways to create a shared vision for the future of sustainable equestrian sport is to create valuable, thought-provoking content on topics that interest both sides of the debate.
People are naturally sceptical, especially in the horse industry - and it is useless to explain why an audience should trust you. Instead, you need to show them you have unique information, experience and a point of view worth listening to.
Give me your ideas and I will turn them into stories to share,
Whether you want to expand your reach, branch out into new geographical areas, or build a larger following, I can help you set both short-term and long-term goals and create a pathway to reach them.