Social Media Marketing
People are always searching for information online, and social media is a powerful way to feed the demand for information and build engagement and authority in your niche.
I help clients attract customers through the carefully curated distribution of relevant content (short articles, informative videos, inforgraphics and reels) to show prospective audiences that they have a genuine interest in and knowledge of the industry.
Unlike traditional advertising methods like TV or print ads, social media content can help you reach your target audience without the need for a large marketing budget. That means that even a small business with limited resources can benefit from the power of great social media marketing.
By creating unique content that is consistent with your brand's voice and values, I help you establish strong and recognisable messaging that resonates with your audience and help you connect with them on a deeper level.
I’ve been managing large and small social media accounts for clients for over a decade, and I always strive to create content that fits seamlessly into the brand and voice of their business, so that it resonates with their audience.
Bespoke Video and Photography
My passion for horses and travel has resulted in a wide portfolio of images both in front of and behind the camera.
Thanks to collaborations with internationally acclaimed equine photographers—including Christiane Slawik, Cecile Zahorka, and Alicia Mak- I have worked on numerous professional shoots, contributing both as a model and as an assistant.
Through these experiences, I have had the opportunity to work with horses (and people) of all personalities and temperaments, often under stressful and challenging conditions.
Working in front of and behind the camera honed my adaptability, communication skills, and on-set problem-solving abilities while deepening my understanding of equine imagery.
I offer my clients select content creation services tailored for brands seeking imagery that goes beyond generic stock photography and Canva templates.
Contact me to find out how a strong social media content strategy can improve your business's connection to new and existing followers, get more exposure, increase traffic, and generate leads.
Earned media in an age of AI-driven search
Proof of your authoritativeness and trustworthiness
Studies have shown that up to 90% of citations in generative AI responses now come directly from earned media and unpaid sources—not from paid ads or self-published copy.
When users interact with AI platforms (which are now more commonly used than Google) the engines prioritise these trustworthy, third-party mentions. As a result, brands with strong earned media coverage tend to be rated higher, described more accurately, and recommended more frequently by AI systems.
AI-driven content discovery is quickly overtaking traditional search. If you’re not mentioned in reputable outlets, your brand may be invisible to AI—and therefore to the next generation of consumers who rely on AI-powered search and recommendations.
As a member of both the International Sports Press Association and the International Alliance of Equestrian Journalists, I have over a decade of professional writing experience to help share your message when you have a product or service the world deserves to know about. Check out my writing portfolio in the menu.
