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Hi, I'm Jess. An accredited sports journalist (AIPS) and (IAEJ) with bylines in a range of publications.
My in-depth understanding of the equine industry, its challenges, and opportunities helps me generate content that resonates with your audience and assists you in achieving your marketing goals.
A lifetime of working in the equine industry has given me a deep personal connection with the sector and the people it serves.
Through my work, I've had the opportunity to meet and collaborate with a diverse range of people from various corners of the industry, and many of my clients appreciate having someone with behind-the-scenes insights to help them refine tactics, create original content, or just provide input on strategy going forwards.
Sometimes it makes sense from a budget or long-term planning standpoint to employ a freelance writer vs. a full-time employee.
Most of the companies I work with are in the process of building or expanding their businesses, and I help them by creating original content without having to make the costly investment of a full-timer.
My experience across various aspects of the horse industry, from track riding to preparing reiners, has equipped me with the flexibility to create content for a wide spectrum of business scenarios while recognising the diverse demands and subtle nuances unique to each discipline.
My writing has been published in a range of international publications, including Chronicle of The Horse, Horse Illustrated, Horses and People, Chrome, New Zealand Horse and Pony, The Equestrian Hub and Trailrider and I have worked in international events such as Badminton, the WEG Caen, Herning, Pratoni World Championships and the Longines FEI Jumping World Cup™.
I am passionate about equine travel, rare genetics & conservation, and many of my writing clips reflect these themes. Have a look at my portfolio to see some of my past projects.
Whether you want to expand your reach, branch out into new geographical areas, or build a larger following, I can help you set both short-term and long-term goals and create a pathway to reach them.