If there’s one thing that people love, it’s a good story
Let me write it for you ...
The horse industry is a multi-billion dollar global enterprise. But it is currently faced with particular challenges.
With welfare in the spotlight in a way that it hasn’t been for a long time and public perceptions around ethics, traditional training practices and horse management all under scrutiny - the role of good messaging is vital right now.
Scientific research supports the call for urgent fundamental changes in the industry, and how sports organizations, federations, breeders and athletes respond to this movement could have a lasting impact.
One of the best ways to create a shared vision for the future of sustainable equestrian sport is to create valuable, thought-provoking content on topics that interest both sides of the debate.
People are naturally sceptical, especially in the horse industry - and it is useless to explain why an audience should trust you. Instead, you need to show them you have unique information, experience and a point of view worth listening to.
Give me your ideas and I will turn them into stories to share,
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