Email Newsletters (EDM's)
Build Relationships and Drive Sales
Newsletters can be a powerful tool for small businesses looking to build relationships with customers, share knowledge and expertise and drive sales. The goal of good email marketing is not to create sales-heavy pitches but to provide visibility to your business by branding yourself as an expert with knowledge to share.
Compared to traditional advertising methods like print or paid ads, email marketing is much more affordable and can deliver great ROI by sending regular updates to your customers and sharing helpful information,.