Email Newsletters (EDM's)

 Electronic Direct Mail Marketing (EDMs)can be a powerful tool for small businesses looking to build relationships with customers, share knowledge and expertise and drive sales.  

The goal of good email marketing is not to create sales-heavy pitches but to provide visibility to your business by branding yourself as an expert with knowledge to share. 

Well-written email copy matters more than you might think. 

Unlike static content, persuasively-crafted, EDM campaigns take your client on a journey that ends in action. 

That action might be booking a service, purchasing a product or just engaging with a campaign. 

Therefore the right EDM copy functions like an online salesperson - and is just as important as the branding and design that attracts the client in the first place. 

By sending regular updates and sharing helpful information with your customers, email marketing is much more affordable than traditional advertising methods, such as print or paid ads.