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People are always searching for information online, and social media content is one way to feed the demand for information and build engagement and authority in your niche.
A study by a research team from Malmö University in Sweden and the Norwegian School of Sport Sciences in Oslo found that 97.7% of equestrian respondents actively used social networking sites with 47.2% using their profiles specifically to find horse-related information. This study highlights the immense potential for equestrian businesses to use social media to increase sales, bookings, or page views.
By focusing on attracting customers through relevant content (short articles, informative videos and reels) businesses can show prospective customers that they have a genuine interest in and knowledge of the industry. A strong social media presence will also improve a business's connection to new and existing followers.
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