A good content marketing strategy is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.
Social media platforms are about conversations and not one-way sales messages - so the right content is key to converting followers to clients.
I work to engage your audience and build connections so you can hit your PR and marketing targets.
A great social media strategy is the fastest way to raise your profile to an equestrian audience. Defining great equestrian content and delivering it with the right voice requires a particular approach though...
The best marketing content entertains and educates your audience while representing your unique voice. Carefully crafted content placement gets your product or service noticed as a credible thought leader. This encourages your audience to interact with what you are saying to them.
Working in the horse industry for most of my life, I have a good network of press contacts and industry influencers.
If you are needing more presence online or in print, I can work with you to pitch articles and web content to accomplish your objectives. Lets work together to help you create loyal evangelists for your brand through influencer marketing campaigns. This type of marketing can be less expensive than traditional campaigns yet far more targeted and beneficial in the long term for the niche equestrian market.
Montaione, Firenze, Italy