Emotive storytelling for the equine industry



SEO Copywriting

Whether your goal is to increase sales, bookings, or get more pageviews, SEO copywriting can help you get there. Your website is your most crucial business asset, and optimized copy shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Google is no dummy, and the old days of keyword stuffing content have changed. Now your copy needs to be well-written for Google to rank it in the top spots.


Equestrian Travel

The equine tourism industry is a massive growth sector at the moment, as more and more operators recognize the burgeoning demand for slow travel. Having worked in the industry as a guide for much of my life, I specialize in helping tourism operators capitalize on this competitive but growing industry. Your audience wants tailored and memorable experiences. I write suggestive copy that brings the experience of riding with you to life. 

Itineraries and ride descriptions are carefully targeted and designed to cater to your ideal client's interests,  inciting their imagination, and stirring up some action for your business. 


Email marketing done right

A key marketing tactic for every equestrian business should be the implementation of a regular email newsletter to engage returning and potential customers. The goal of email newsletters isn't to make the hard sell, but to build relationships with customers. Email marketing, when implemented correctly, is one of the most effective marketing -tools available. Still, it's not easy finding time and energy to commit to the entire process (including research, creation, implementation, and measurement). Let me help you by creating emails that generate interest, leads, bookings, and readership. 


Press for Exposure

Well-written articles solidify brand identity and build trust and engagement with your audience. A blog is the single best way to attract new visitors to your website. In today's highly competitive business space, you need to tell a good story to win your customers trust. If you've got an exciting product or service that you want the world to know about, a well-written blog post or article gets your message across while ticking all of Google's boxes too. 


Content Marketing

Content marketing is a non-aggressive approach to selling. Focused on attracting customers through relevant content with a purpose; examples include blog posts, downloadable e-books, guides, newsletters, packing lists, informative videos, and landing pages. You don't want just anyone visiting your site. You want those who are most likely to become leads, and, eventually, satisfied customers. That's why actionable, relevant, and high-quality content is a worthwhile investment for your business's future. 


Listings that sell

Descriptions on ECommerce sites are often poorly written, and neglect essential features that only a horse owner would understand. 

Targeted equestrian copywriting produces inspiring descriptions and headlines that will encourage your ideal customers to click, call, convert, and come back for more. By creating listings designed to address the problems and needs of your customers, you will attract the right clients and build trust and credibility.