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There is no shortcut to knowledge and experience in the horse world. After 15 years knee deep in the trenches myself, I embarked on this journey to help busy equestrian businesses convey the heart of their ideas, creations, and initiatives through words and marketing.
I am available to help spot problems, implement solutions, achieve future goals and deliver guidance. With many years experience working at the forefront of the industry, helping equestrian businesses is my passion.
Press and Editorial
You probably know that in today’s highly competitive business space, you need to tell a good story to win your customers trust. If you’ve got an exciting product or service that you want the world to know about, a well-written article gets your message across. Print and web articles solidify brand identity and build trust and engagement with your audience. I write monthly articles for The Equestrian Hub on equestrian tech and fashion trends. If you have an idea for a great story, get in touch at jessica@equinecontent.com
Copywriting
Well-written sales copy matters more than you might think. Unlike content writing, persuasively-crafted, copywriting takes your client on a journey that ends in action. That action might be booking a service or purchasing a product or just opting-in, or engaging with a campaign. The right copywriting functions like an online sales person - and is just as important as the branding and design that attracts the client in the first place, because they draw in the ideal client!
If your landing pages, product listings or paid ads aren’t generating leads and bringing in new customers, I can help.
Blogs
Google is no dummy. The old days of keyword stuffing content have changed. Now your copy needs to be well-written for Google to rank it in the top spots. The good news is that I can do that for you. I’ll tell the story behind your business and give your audience a valuable reader experience that will keep them interested and coming back for more. My background working with horses myself, combined with a degree in linguistics, and considerable experience writing for different sectors empowers me to write engaging, accessible content and web copy with authority and insight.
Content Strategy and Execution
People are always searching for information online, and frequently posted blog articles are one way to feed the demand for information and build authority in your niche.
Plenty of equine businesses dive into writing blog content before they have worked out who their customer really is, and what they want to know. By focusing on attracting customers through relevant content (blog posts, newsletters, informative videos, and landing pages) you show prospective customers that you’ve got a genuine interest in and knowledge of your industry. You don’t want just anyone visiting your site. You want those who are most likely to become satisfied customers. That’s why a content strategy is just as important as actionable, high-quality content for your business’s future success.
Market Research
Hiring somone to conduct market research provides you with important information about your customers, your competitors and your industry. Staying aware of whats hot in the equine industry can help you take advantage of and react to changing forces or create campaigns that emotionally appeal to your ideal client.
I am available to dig deep and provide you with in-depth market information on the equestrian industry, as well as relevant articles and information on best practices.
The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.
MARK TWAIN
