Well-written articles solidify brand identity and build trust and engagement with your audience. A published article is one of the best ways to attract new clients. In today's highly competitive business space, you need to tell a good story to win your customers trust. If you've got an exciting product or service that you want the world to know about, a well-written article gets your message across. As a published equestrian journalist, I offer a bespoke writing service for destinations, brands and equestrian businesses. I write for accuracy and engagement using original research, analysis and insight.
Content marketing is a non-aggressive approach to selling. Focused on attracting customers through relevant content with a purpose; examples include blog posts, downloadable e-books, guides, newsletters, packing lists, informative videos, and landing pages. You don't want just anyone visiting your site. You want those who are most likely to become leads, and, eventually, satisfied customers. That's why actionable, relevant, and high-quality content is a worthwhile investment for your business's future.
Your website is your most crucial business asset, and optimized copy shouldn't make the writing hard-to-read, sound repetitive, or lose its conversion focus. Google is no dummy, and the old days of keyword stuffing content have changed. Now your copy needs to be well-written for Google to rank it in the top spots.
A key content marketing tactic for every equestrian business should be the implementation of a regular email newsletter to engage returning and potential customers. The goal of email newsletters isn't to make the hard sell, but to build relationships with customers. Email marketing, when implemented correctly, is one of the most effective marketing -tools available. Still, it's not easy finding time and energy to commit to the entire process (including research, creation, implementation, and measurement). Let me help you with my email writing service. I will create emails that generate interest, leads, bookings, and readership and curate your client lists and automation software.
Online selling is no longer important -it's essential!
Descriptions on ECommerce sites are often poorly written, and neglect essential features that only a horse owner would understand.
My targeted equestrian copywriting service produces inspiring descriptions and headlines that will encourage your ideal customers to click, call, convert, and come back for more. By creating listings designed to address the problems and needs of your customers, you will attract the right clients and build trust and credibility.
Tour operators and specialist agencies are a key element of the equine travel industry. I have worked with all sorts of tour operators in different parts of the world and I have an extensive database of key contacts.
Content is key to selling riding packages, and I work with a team of fantastic photographers and film makers who can help produce engaging content for social media and marketing.
I can assist with organising trade familiarisation trips and promotional events for potential partners to effectively showcase your product and meet the tour operators in person.